Most people see BB cream as an original Korean skin care innovation. The fact is, BB cream was first developed by a German dermatologist. Dr. Christine Schrammek came out with BB cream as a post treatment care for her patients. She formulated this product to provide coverage and protect her patients' skin after facial peels, surgery, and laser treatments.
From its medical grade origin, the BB cream concept was repositioned by South Korean cosmetic companies as an all-in-one daily facial beauty product. It became a sensation and captured up to 13% of the cosmetics market in South Korea. It then spread throughout Asia, and became a hit in the Western market in 2011.
BB cream stands for Blemish Balm. It is marketed as a multi-tasker, time-saver facial product. On average, Korean women go through seven or more different skin care steps. Products used are: cleanser, toner, skin treatment, moisturizer, sunscreen, primer, concealer, and foundation.
Because of BB cream's versatility, it is meant to shorten this tedious regimen. Ideally, BB cream is the only facial product that you'll ever need after cleansing.
Studies show that four out of five people who have tried BB cream were satisfied and that they will buy the product again. In the Asian market, skin whitening is an essential element in any BB cream formula.
AQUAWHITE BB CREAM
With the numerous BB creams you see in stores offering practically the same benefits, what else is new in this category?
Recently launched in SkinStation, DERMAX Laser Center, and Blushing Beauty branches is the AquaWhite BB Cream. It is the FIRST BB cream with the innovative hydrating water-burst formula. Water-burst or water-bomb, this concept has been used by DERMAX in its line of UV sunscreen products. For the first time, this novel technology is successfully applied in a BB cream formulation. It gives you the feeling of coolness and freshness as it hydrates the skin.
AquaWhite BB Cream has three key benefits: whitening, moisturizing, and coverage. It comes in natural beige color that blends well with any skin tone. It is ideal for all skin types, especially for sensitive skin. It is best for those who want a natural "no makeup" look, but want protection and cover up for some imperfections.
For best results, always avoid unnecessary sun exposure. It is important to use as a base either DERMAX UV Milk or UV Active, both high performance broad spectrum sunscreens, prior to application of AquaWhite BB cream.
This article will be published in The Manila Bulletin, Lifestyle Section on April 12, 2016. The author is Fred C. Reyes, a multi-awarded chemist, and the CEO of SkinStation, DERMAX Laser Center, and Blushing Beauty, the fastest growing skin clinic chain in the Philippines. He was awarded the Outstanding Professional in Chemistry in 2011 by the Professional Regulations Commission (PRC).