From
its medical grade origin, the BB cream concept was repositioned by South
Korean cosmetic companies as an all-in-one daily facial beauty product. It
became a sensation and captured up to 13% of the cosmetics market in South
Korea. It then spread throughout Asia, and became a hit in the Western market
in 2011.
BB
cream stands for Blemish Balm. It is marketed as a multi-tasker, time-saver
facial product. On average, Korean women go through seven or more different
skin care steps. Products used are: cleanser, toner, skin treatment,
moisturizer, sunscreen, primer, concealer, and foundation.
Because
of BB cream's versatility, it is meant to shorten this tedious regimen.
Ideally, BB cream is the only facial product that you'll ever need after
cleansing.
Studies
show that four out of five people who have tried BB cream were satisfied and
that they will buy the product again. In the Asian market, skin whitening is an
essential element in any BB cream formula.
AQUAWHITE
BB CREAM
With
the numerous BB creams you see in stores offering practically the same
benefits, what else is new in this category?
Recently
launched in SkinStation, DERMAX Laser Center, and Blushing Beauty branches is
the AquaWhite BB Cream. It is the FIRST BB cream with the innovative hydrating
water-burst formula. Water-burst or water-bomb, this concept has been used
by DERMAX in its line of UV sunscreen products. For the first time, this novel
technology is successfully applied in a BB cream formulation. It gives you the
feeling of coolness and freshness as it hydrates the skin.
AquaWhite
BB Cream has three key benefits: whitening, moisturizing, and coverage. It
comes in natural beige color that blends well with any skin tone. It is ideal
for all skin types, especially for sensitive skin. It is best for those who
want a natural "no makeup" look, but want protection and cover up for
some imperfections.
For
best results, always avoid unnecessary sun exposure. It is important to use as
a base either DERMAX UV Milk or UV Active, both high performance broad spectrum
sunscreens, prior to application of AquaWhite BB cream.
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This article will be published in The Manila Bulletin, Lifestyle Section on April 12, 2016. The author is Fred C. Reyes, a multi-awarded chemist, and the CEO of SkinStation, DERMAX Laser Center, and Blushing Beauty, the fastest growing skin clinic chain in the Philippines. He was awarded the Outstanding Professional in Chemistry in 2011 by the Professional Regulations Commission (PRC).
